HAKI: Sustainability strategy as key lever for long-term growth
Historically, sustainability in scaffolding has been more of a buzzword than a strategic building block. But, as an increasing amount of industry stakeholders become determined to integrate the triple bottom-line, that notion is changing. Sweden-based industry leader, HAKI, has set the foundations for sustainable long-term growth.
Ramboll Management Consulting helped HAKI, to not only compete and grow market-share but to lead the industry and gain first-mover advantages with a new strategic pledge to sustainability.
Initially, HAKI was on the market for a growth strategy to take the company forward. HAKI engaged Ramboll to develop an ambitious growth strategy that would take HAKI to the next level both in terms of revenue and positioning. With Ramboll’s combination of business consulting and deep knowhow within HAKIs client segments such as construction and oil & gas, Ramboll was the obvious choice as a consultant for the job.
One strategy becomes two
A crucial part of the positioning strategy entailed a focus on sustainability as a key differentiator. The recommendation to focus on sustainability as part of a positioning exercise led to a new engagement for Ramboll in designing a dedicated sustainability strategy, which was delivered by Ramboll’s management consultants and sector experts from Buildings, Energy and Environment & Health.
HAKI’s request for a growth strategy thus ended up as a two-fold strategy focused on doing well by doing good.
“It is becoming increasingly important to have a transparent sustainability strategy, and with our 2021-strategy, we will be frontrunners within the scaffolding-industry. Customers, employees and shareholders have been informed about our new direction, and the reactions are very positive. It will be a clear competitive differentiator for us in the years to come.”
- Thomas Schüller, CEO, HAKI
Materiality assessment with involvement
The foundation for the sustainability strategy was a comprehensive materiality assessment. This key deliverable was based on the involvement of both internal and external stakeholder; owners, management team, employees, customers and the local municipality.
Through workshops, questionnaires and interviews, Ramboll was able to identify the sustainability areas that were material to HAKI activities and thus select 8 topics out of a list of +30 topics. They were then translated in 3 sustainability themes; themes that became HAKI’s commitment to sustainability and the UN Sustainable Development Goals (SDGs):
- HAKI as a frontrunner in safety
- HAKI as an environmental partner, and
- HAKI as a responsible company.
A more attractive supplier
These commitments are linked to relevant SDGs and are a now creating an exciting line-of-sight around the growth journey; for all stakeholders.
Equally important, the entire strategy provides HAKI with actionable insights that are well-aligned with the organisations’ operative requirements and that will position the company strongly vis-à-vis customers, employees and the local community.
HAKI will continue to work on their sustainability efforts and become a more attractive supplier by helping their clients sourcing greener and responsible products.
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