Pulse surveys to improve leadership in DNB
DNB wanted to raise employee engagement and leadership skills. As part of that, they focus on managers communicative skills and through surveys they monitored how they progressed on their ambitious goals.
12,000 employees surveyedNine simple questions split between three subjects. Four times a year around 12,500 employees in 20 countries provides feedback on how well they think their immediate manager is doing on creating engagement, informing on changes, and communicating effectively. In return, the managers get a clear and applicable guide on how to act and communicate going forward.
- The employees use maximum two minutes on the survey, and the questions are the same every time. Our 1,000 managers worldwide receive the report shortly after the measures are accomplished. This is efficient and allows us to react fast if it is needed. This is a valuable management and development tool for Internal Communication and HR, says Arne Beek, Senior Vice President of Organisation and Management Development in DNB.
A collective attention to communication skills
According to the Vice President, the biggest use-value is having accomplished a collective attention to employee engagement and good leadership communication. This is vital as the company is changing rapidly and in this clear leadership communication and sense of direction is key.
From an overall perspective, there has not been a big variation in the results from quarter to quarter. But once Arne Beek and the team start digging they often find interesting observations that only apply to one region or parts of the organisation. This gives DNB a useful development tool on a local level.
More about DNB
DNB is Norway's largest financial services group and one of the largest in the Nordic region in terms of market capitalisation. DNB offers a full range of financial services, including loans, savings, advisory services, insurance, and pension products for retail and corporate customers.
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